As President, Joe is responsible for merchandising, purchasing, pricing, and technology. A seasoned wholesale grocery professional, Joe joined ASG from White Rose, one of the historically largest independent wholesale food distributor in the New York City metropolitan area, where he served as Director of Corporate Projects, SVP of Purchasing and Merchandising, and eventually as CTO. He’s also held positions at Winn Dixie, Associated Grocers of Florida, Alfred M. Lewis and Metro Spanish Food Wholesalers in NYC.
Joe was born in Havana, Cuba and immigrated to the U.S. when he was four. He went on to complete the U.S. Navy’s AOCS program in 1977 and received his commission as an Ensign. Joe later earned two degrees from the University of Miami–a B.S and a M.S in Mathematics.