May 5, 2020
I am pleased to announce the promotion of Michelle Mendoza to Vice President of Marketing & Customer Experience and Francisco Nieves to Vice President of Sales.
Michelle joined the company in June of 2016, with over 10 years of marketing experience.
This promotion recognizes Michelle’s many contributions to ASG, especially her role in rising the profile of our core banners Associated, Compare, Met Foods and Pioneer, the development of our house brand Avenue A, the implementation of our marketing initiatives and the improvements of our Customer Experience department.
She will continue to report to me as she leads the company’s marketing, communications and customer experience initiatives to position ASG and its brands as an integral part of our success.
With over 23 years of experience, Francisco joined ASG in 2017, as our Senior Director of Sales where he focused on securing new store opportunities and growing our existing stores sales.
This promotion recognizes Francisco’s leading role in growing the company’s sales and his efforts coaching his team to elevate their level of performance and service to our customers.
He will continue to report to me as we strive to increase sales while improving ASG’s value proposition to our customers. Francisco plays a significant role in the future growth of the company.
Please join me in congratulating Michelle and Francisco on his well-deserved promotion.
Zulema T. Wiscovitch
Executive Vice President
& Chief Administrative Officer