David Fernandez Joins Associated Supermarket Group as Vice President of Retail Services

Press Release

ASG Corporate Media Contact:

Michelle Mendoza

516-252-8045 (mobile)


David Fernandez Joins Associated Supermarket Group as Vice President of Retail Services

ASG is committed to Modernizing the In-Store Experience for its Independent Supermarkets

PORT WASHINGTON, NY, August 24, 2022 – ASG announced the addition of David Fernandez to the company’s management team to enhance its retail services with a focus on technology, operational efficiencies and innovation. By adding David to the team, ASG will provide a stronger value to the supermarkets it serves with an aim to increase store sales and profitability.

This addition to the company’s management team represents another step forward in ASG’s ongoing commitment to provide unparalleled innovative retail services for its customers. David will develop and lead program executions to increase retail sales so that stores win in the modern retail marketplace.

“We are committed to strengthening the customer value we provide our supermarket operators. Our customers will greatly benefit from the experience David brings to the marketplace. He will bridge the gap for store technology implementation, and increase independent supermarket adoption of ecommerce, loyalty, and overall operations upgrades. He will provide stores with the guidance needed to stay ahead of trends and improve their technology ROI. We are pleased to welcome David Fernandez as VP of Retail Services to the ASG team,” said Co-Presidents and Co-CEOs, Joe Garcia and Zulema Wiscovitch. 

David brings national and regional retail operations and category management in-depth knowledge as he spent 14-years with Walmart stores and eight years with Shoprite stores leading best-in-class operational efficiencies for both companies. David received both his BA and MBA from the City University of New York.


About ASG: Associated Supermarket Group provides retail solutions to independently owned grocery stores in the Northeast and Mid-Atlantic regions, providing distribution, marketing, merchandising, promotional services, and store financing. A relationship with ASG allows independently owned and operated stores to take advantage of the economies of scale normally available only to larger supermarket chains. ASG’s supermarket banners include Associated, Associated Fresh, Compare, Compare Fresh, Met Foods, Met Fresh, Metropolitan City Market, Pioneer and other independently named stores.