Values

Our mission is to provide our customers with an outstanding value proposition of retail solutions and flexibility. ASG’s retail solutions and services deliver successful experiences while preserving our customers’ freedom to run their stores.

Our vision is to become the best independent supermarket group in the market and to grow organically with good stores that offer their consumers the finest products and services.

By becoming a part of the ASG network, independent store owners are empowered with the opportunity to succeed by redefining how people shop in their supermarkets. Our values are the priorities of the greater community we represent.

Freedom

Freedom

Community

Community

Advocacy

Advocacy

Service

Service

Solutions

Solutions

Leadership

ASG’s seasoned leadership team has in-depth experience and knowledge across operations, merchandising, marketing, technology, and advocacy. The advantages of a diverse leadership team provide for a greater understanding of market nuances, guiding family businesses, and serving the entrepreneurial spirit.

Joe Garcia

Joe Garcia

Co-CEO &
Co-President

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Zulema Wiscovitch

Zulema Wiscovitch

Co-CEO &
Co-President

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Pema Tshering

Pema Tshering

Chief Financial Officer

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Ken Scher

Ken Scher

SVP of Business Development

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Erin Tregarthen

Erin Tregarthen

General Counsel

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Jonathan D'Onofrio

Jonathan D'Onofrio

Executive Vice President of Operations

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David Fernandez

David Fernandez

VP of Retail Services

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Francisco Nieves

Francisco Nieves

VP of Sales

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Michelle Mendoza

Michelle Mendoza

VP of Marketing & Customer Experience

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Ladwina Isaac

Ladwina Isaac

VP of Information Technology

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