Introducing a new brand created exclusively for the local, independent grocery store. This new brand is inspired by and reflects the vibrant diversity and melting pot culture of our local neighborhoods. With over 700 products, the brand includes pantry staples, cooking ingredients, ice cream, dairy, frozen vegetables, paper goods, cleaning products, detergents, and much more. The new line is the same quality of national brands, only at a better value — so shoppers can put more of what they need and love in their baskets. A selection from hundreds of affordable products that are good for your shoppers to enjoy.