Zulema Wiscovitch

As Executive Vice President & Chief Administrative Officer, Zulema’s responsibilities include sales operations, marketing, customer relations, government affairs, and strategic planning. She is also a member of the company’s credit committee, and an operating executive of AUA Private Equity.

Before joining ASG, Zulema was the executive director of the National Supermarket Association, a trade association that represents independent supermarket owners in the Northeast and Mid-Atlantic region.

Previously, she served in various capacities at Anheuser-Busch, Inc. Her responsibilities included the development of marketing, promotional and media programs aimed at multicultural retailers and consumers for brands such as Budweiser, Bud Light and Stella Artois. Zulema also managed corporate relations initiatives where she awarded grants and created outreach programs that positioned Anheuser-Busch Companies within the Latino and other multicultural communities in the East Coast.

Prior to joining Anheuser-Busch, Zulema was vice president at Wiscovitch Associates, Ltd. a family owned public affairs agency, where she managed Fortune 500 clients such as Anheuser-Busch, Banco Popular, Columbia Pictures, Pepsi-Cola, and Time Warner.

Zulema is originally from Venezuela where she graduated with a BA in Political Science from Rafael Urdaneta University. She has served on several non-for-profit boards, including The Mayor’s Fund to Advance New York City, and the Hispanic Federation to name a few. She is a board member of the National Grocers Association and the Food Industry Alliance.

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Joe Garcia

As President, Joe is responsible for merchandising, purchasing, pricing, and technology. A seasoned wholesale grocery professional, Joe joined ASG from White Rose, one of the historically largest independent wholesale food distributor in the New York City metropolitan area, where he served as Director of Corporate Projects, SVP of Purchasing and Merchandising, and eventually as CTO. He’s also held positions at Winn Dixie, Associated Grocers of Florida, Alfred M. Lewis and Metro Spanish Food Wholesalers in NYC.

Joe was born in Havana, Cuba and immigrated to the U.S. when he was four. He went on to complete the U.S. Navy’s AOCS program in 1977 and received his commission as an Ensign. Joe later earned two degrees from the University of Miami–a B.S and a M.S in Mathematics.

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