Category Management

Informed by data and analytics that provide insight into consumer preferences and shopping habits, ASG’s category management expertise helps shape our clients’ and customers’ business plans. Once we’ve defined each category and its role in driving sales, we determine how it best fits into the client’s overall business plan. We then execute based on product assortment, placement, promotion, and pricing to achieve optimal results.

Services Include:

  • Syndicated data analysis
  • Shopper and consumer insights
  • Customer/category reviews
  • Client/customer scorecards
  • Promotion analysis
  • Pricing and ad tracking servicescategory management