Zulema Wiscovitch and Joe Garcia to be Honored with FIA 2025 Award for Philanthropic Achievement
Port Washington, NY – October 3, 2025 – The Food Industry Alliance of New York (FIA) has announced that Zulema Wiscovitch and Joe Garcia, Co-CEOs of Associated Supermarket Group (ASG), will be honored at the FIA Annual Gala on Tuesday, October 21, 2025, with the Award for Philanthropic Achievement.
Since 2021, FIA has recognized the tremendous involvement of the retail food industry across New York and the surrounding Tri-State Area. Each year, FIA bestows this distinction upon members who have demonstrated extraordinary commitment to charitable giving, philanthropic investment, and community service projects.
This year’s recognition highlights ASG’s broad and sustained impact under the leadership of Wiscovitch and Garcia. Among its many community-focused initiatives:
- Good Neighbor Program – A hallmark of ASG’s community engagement, empowering independent grocers to sponsor local events, support families, and celebrate neighborhood store openings. It underscores ASG’s belief that supermarkets are more than food providers—they are anchors of community life.
- Holiday Food Distributions – Every year, ASG and its retail network provide turkeys and meal essentials during Thanksgiving and the winter holidays, helping thousands of families celebrate with dignity.
- City Harvest Donations – Twice a year, following ASG’s buying shows, the company donates thousands of pounds of food to City Harvest, rescuing and redistributing meals to food-insecure families across New York.
- New York Food Bank Partnership – Through the Stuff-A-Truck campaign, ASG and its retailers have delivered vital support to the Food Bank for New York City, ensuring year-round access to nutritious meals.
Beyond philanthropy, Wiscovitch and Garcia have positioned ASG as a catalyst for advocacy and industry support. ASG champions SNAP protections, anti-trust/fair market practices, and energy-efficiency incentives at the federal, state, and city levels—ensuring independent supermarkets and the communities they serve remain a central voice in policymaking.
ASG’s leadership extends to supporting broader industry and charitable causes supporting education and families in need. The company has been a proud backer of initiatives such as the National Grocers Association Foundation, Tri-state Italian American, Catholic Institute of the Food Industry, Friends of the Food Industry and NSA Cares, in addition to sponsoring and contributing to retailer community-driven charity events. These partnerships reflect ASG’s commitment to strengthening the independent retail ecosystem.
“We are proud to celebrate Zulema and Joe for their vision and commitment to serving our communities with integrity, compassion, and impact,” said Michael Durant, President & CEO of the FIA of NY. “ASG’s philanthropic leadership is a model for the industry.”
The FIA Annual Gala will take place on October 21, 2025, at the Glen Island Harbour Club in New Rochelle, bringing together hundreds of leaders from the supermarket, grocery, and retail sectors to honor excellence and reinforce the industry’s commitment to community engagement. To purchase tickets, visit fiany.com.
About Associated Supermarket Group (ASG)
Associated Supermarket Group provides retail solutions to independently owned grocery stores in the Northeast and Mid-Atlantic regions, providing distribution, marketing, merchandising, promotional services, and store financing. A relationship with ASG allows independently owned and operated stores to take advantage of the economies of scale normally available only to larger supermarket chains. ASG’s supermarket banners include Associated, Associated Fresh, Compare, Compare Fresh, Met Foods, Met Fresh, Pioneer, and other independently named stores. Learn more at ASGHQ.com
