Livoti’s Old World Market Joins the ASG Retail Network of Independent Stores



Michelle Mendoza


Livoti’s Old World Market Joins the ASG Retail Network of Independent Stores

ASG to drive center store business with localized ad programs for central New Jersey’s gourmet specialty store

Port Washington, NY, September 7, 2021 – Associated Supermarket Group (ASG) is now the primary supplier for Livoti’s Old World Market, known by locals as one of New Jersey’s great Italian markets.

Livoti’s, touts fine produce, meat, grocery, dairy, deli, catering, and bakery departments as a destination for people who have a passion for cooking and great food. Livoti’s opened the Aberdeen store in 2010, it was the first of four Livoti’s stores; other locations include Freehold, Marlboro, and Middletown, New Jersey. Excelling in its perimeter services, Livoti’s is looking to ASG to help develop its center-store grocery offerings, elevate its marketing and advertising performance through traditional outlets and digital channels, as well as deepen its relationships with direct-store-delivery suppliers. “We are using analytical data comprised of category sales and consumer preferences. These insights will allow the store to merchandise and carry the top-selling grocery, dairy, and frozen items at competitive prices.” said Ken Scher, SVP of Business Development of Associated Supermarket Group.

“We believe ASG will be a major key to improving our center-store sales and competitiveness. Their strong DSD support as well as excellent customer support is very crucial to help us tackle issues we face during these times like out-of-stocks, product delivery, social media, and marketing.” said John Livoti, Chief Operations Officer of Livoti’s Old World Market. “We are constantly trying to improve in all facets, and we believe ASG will help us achieve those results,” he continued. Livoti’s, is a gourmet supermarket serving central New Jersey since 2010. “Having Livoti’s join ASG’s network will propel both companies to achieve further growth,” said Joe Garcia and Zulema Wiscovitch, Co-CEO and Co-President of Associated Supermarket Group, “ASG will provide Livoti’s the merchandising and product assortment needed to respond to their customers’ needs.” they continued.

Associated Supermarket Group, LLC (ASG) provides retail solutions to independently owned grocery stores in the Northeast and mid-Atlantic region, providing distribution, marketing, merchandising, promotional services, and store financing. A relationship with ASG allows independently owned and operated stores to take advantage of the economies of scale normally available only to larger supermarket chains. ASG’s supermarket banners include Associated, Associated Fresh, Compare, Met Foods, Met Fresh, Metropolitan City Market, Pioneer and other independently named stores.

Livoti’s Old World Market, established May of 2010, in Aberdeen, New Jersey has now grown to four locations in 11 short years. In that short time, Livoti’s has created a name for itself, establishing itself as a household name and Monmouth County’s #1 Italian Deli since 2014. The beautifully decorated stores create a warm and inviting atmosphere that complements the thousands of items made in house every day. The complete market offers a wide variety of traditional and Italian specialties. The Livoti markets offer gourmet and premium bakery, produce, meat, deli, mozzarella, olive bar, grocery, dairy, frozen, seafood and catering departments. Livoti’s prides itself in quality, consistency, and freshness, key factors to their success.


Livoti’s Old World Market
200 Mounts Corner Drive

Freehold, NJ 07728